Saturday, July 12, 2008

A Note About Edamame....

Yesterday I included among my list of 5 lessons learned for the week, a mention of confusing the always accomodating ShopRite workers by requesting Edamame and how this would be my first Dr. Oz challenge.

Though the comment was intended to poke fun at the wacky and obscure vegetable, it may have sounded like the joke was on the employees....and that was not the intent.

Until very recently, I had no idea what Edamame was, how to pronounce it accurately (still not sure...which may explain the ShopRite confusion), and even if it is an actual vegetable.

The point I was trying to make is how much our grocery-scape is changing in response to the latest trends in dieting and healthy eating. From 100 calorie snack packs to sushi available at the deli counter, the average aisles of the American grocery store are a'changin. There's no doubt that, given the growing demand for glutten-free, organic food choices, we'll see the need for more than one aisle of alternative food products, as well as a surge of Whole Food stores and Trader Joe's.

I'm calling it now....Health Food stores will be the new Starbucks.

Hopefully by then I'll figure out how to pronounce Edamame, and even convince myself that it is a more satisfying snack than circus peanuts.


Samantha said...

Say it with me now... "ed-ah-MOM-ay." :)

Abbie, Paul, Drew and Charlotte's Web said...

Love love love edamame...have been enjoying since 1993, boiled with lots of or cold YUM!